Synthetic data
All sessions

s-0965

Simulated shopper

Nov 2, 2026, 8:58 AM UTC · mobile · organic · Talus Trail Runner · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Talus TrailViewed a product pageChoice 23%
  2. 240sOpened reviews · Talus TrailOpened reviewsSuitability 32%
  3. 31m 03sReviews filtered: suitabilityFiltered reviews by performanceSuitability 97%
  4. 41m 38sOpened reviews · Talus TrailOpened reviewsSuitability 97%
  5. 52m 10sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  6. 62m 38sExpanded specs · Talus TrailExpanded technical specsSuitability >99%
  7. 72m 54sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  8. 83m 16sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  9. 93m 22sOpened reviews · Talus TrailOpened reviewsSuitability >99%
  10. 103m 40sBrowsed catalogBrowsed the catalogSuitability >99%
  11. 114m 20sImage 1 · Talus TrailViewed a product imageSuitability >99%
  12. 124m 49sSorted: ratingRe-sorted the catalogSuitability >99%
  13. 5m 09sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×373.8×
  • Opened reviews ×41.7×
  • Expanded technical specs6.9×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.