Synthetic data
All sessions

s-0966

Simulated shopper

Oct 23, 2026, 4:21 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 14 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 53%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 127sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 21m 03sOpened reviews · Squall 2.5LOpened reviewsSuitability 31%
  3. 31m 41sReviews filtered: durabilityFiltered reviews by durabilityDurability 92%
  4. 42m 06sExpanded returns · Squall 2.5LExpanded returns policyDurability 96%
  5. 52m 12sExpanded materials · Squall 2.5LExpanded materials→ the store shows Durability Proof hereDurability 99%
  6. 62m 45sViewed Ridgeback 38LViewed a product pageDurability 99%
  7. 72m 48sOpened reviews · Ridgeback 38LOpened reviewsDurability 99%
  8. 82m 58sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  9. 93m 25sExpanded materials · Ridgeback 38LExpanded materialsDurability >99%
  10. 103m 31sExpanded materials · Ridgeback 38LExpanded materialsDurability >99%
  11. 113m 40sAdded to cart · Squall 2.5LAdded to cartDurability >99%
  12. 123m 51sViewed cartViewed cart (saw shipping cost)Durability >99%
  13. 133m 55sCheckout startedStarted checkoutDurability >99%
  14. 4m 13sPurchased

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded materials ×36.6×
  • Opened reviews ×21.8×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.