Synthetic data
All sessions

s-0967

Simulated shopper

Oct 25, 2026, 5:37 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 7 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Merino 200Viewed a product pageFit 22%
  2. 236sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 341sSize M · Merino 200Selected a sizeFit 85%
  4. 445sOpened reviews · Merino 200Opened reviewsFit 88%
  5. 555sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability 68%
  6. 61m 01sAdded to cart · Merino 200Added to cartSuitability 68%
  7. 1m 25sLeft the store

Final guess

Suitability68%
Fit
29%
Suitability
68%
Durability
2%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance73.8×
  • Opened reviews ×21.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.