Synthetic data
All sessions

s-0968

Simulated shopper

Oct 22, 2026, 12:39 AM UTC · desktop · paid social · Squall 2.5L Rain Shell · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 118sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 237sExpanded returns · Squall 2.5LExpanded returns policyNo clear doubt 29%
  3. 31m 04sOpened reviews · Squall 2.5LOpened reviewsFit 24%
  4. 41m 22sReviews filtered: durabilityFiltered reviews by durabilityDurability 96%
  5. 51m 50sImage 1 · Squall 2.5LViewed a product imageDurability 95%
  6. 62m 06sViewed Driftwood 2PViewed a product pageDurability 94%
  7. 72m 12sExpanded returns · Driftwood 2PExpanded returns policyDurability 94%
  8. 82m 16sViewed Cairn MidViewed a product pageDurability 94%
  9. 92m 50sExpanded warranty · Cairn MidExpanded warranty→ the store shows Durability Proof hereDurability >99%
  10. 103m 24sSearch “waterproof jacket”Searched for a use-case or specDurability 99%
  11. 113m 29sExpanded materials · Cairn MidExpanded materialsDurability >99%
  12. 123m 47sBrowsed catalogBrowsed the catalogDurability >99%
  13. 3m 53sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability95.7×
  • Expanded warranty15.6×
  • Expanded materials6.6×
  • Opened reviews1.8×
  • Expanded returns policy ×21.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondarySuitability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.