Synthetic data
All sessions

s-0969

Simulated shopper

Oct 30, 2026, 10:24 PM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 67%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 220sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 336sAdded to cart · Cairn MidAdded to cartNo clear doubt 34%
  4. 41m 14sViewed cartViewed cart (saw shipping cost)Value 49%
  5. 51m 36sExpanded returns · Cairn MidExpanded returns policyDelivery 48%
  6. 61m 43sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 65%
  7. 72m 00sExpanded returns · Cairn MidExpanded returns policyDelivery 86%
  8. 82m 08sSearch “pack torso size”Searched for sizing / fitFit 58%
  9. 92m 44sCheckout startedStarted checkoutFit 58%
  10. 103m 10sViewed cartViewed cart (saw shipping cost)Delivery 70%
  11. 113m 27sCheckout startedStarted checkoutDelivery 70%
  12. 3m 35sPurchased

Final guess

Delivery70%
Fit
24%
Suitability
<1%
Durability
4%
Value
1%
Delivery
70%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded returns policy ×22.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryFit
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.