Synthetic data
All sessions

s-0970

Simulated shopper

Oct 26, 2026, 8:13 PM UTC · mobile · organic · Cairn Mid Waterproof Boot · 8 actions

abandonedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 245sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 354sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 32sExpanded warranty · Cairn MidExpanded warrantyNo clear doubt 48%
  5. 51m 58sAdded to cart · Cairn MidAdded to cartNo clear doubt 48%
  6. 62m 22sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 70%
  7. 72m 49sExpanded warranty · Cairn MidExpanded warrantyDurability 65%
  8. 3m 17sLeft the store

Final guess

Durability65%
Fit
<1%
Suitability
<1%
Durability
65%
Value
1%
Delivery
24%
Choice
<1%
No clear doubt
10%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.