Synthetic data
All sessions

s-0971

Simulated shopper

Oct 21, 2026, 11:15 PM UTC · desktop · search ads · Cairn Mid Waterproof Boot · 14 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 234sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 353sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 66%
  4. 41m 07sExpanded specs · Squall 2.5LExpanded technical specsNo clear doubt 56%
  5. 51m 47sSearch “fuel canister compatible”Searched for a use-case or spec→ the store shows Built-For Answer hereSuitability 94%
  6. 62m 22sViewed Cairn MidViewed a product pageSuitability 89%
  7. 72m 57sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  8. 83m 23sExpanded specs · Cairn MidExpanded technical specsSuitability >99%
  9. 93m 39sSearch “boots”Searched the catalogSuitability >99%
  10. 104m 14sImage 2 · Cairn MidViewed a product imageSuitability >99%
  11. 114m 31sOpened reviews · Cairn MidOpened reviewsSuitability >99%
  12. 125m 04sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
  13. 135m 32sSearch “20 degree sleeping bag”Searched for a use-case or specSuitability >99%
  14. 5m 37sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec ×317.5×
  • Filtered reviews by performance73.8×
  • Expanded technical specs ×26.9×
  • Opened reviews1.7×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.