Synthetic data
All sessions

s-0972

Simulated shopper

Oct 27, 2026, 10:50 AM UTC · desktop · search ads · Emberline 20°F Down Bag · 17 actions

abandonedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 17sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 229sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 37%
  3. 358sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  4. 41m 30sSorted: price ascSorted by lowest priceNo clear doubt 62%
  5. 52m 01sOpened reviews · Emberline 20°FOpened reviewsValue 42%
  6. 62m 36sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 67%
  7. 72m 55sCompare + Emberline 20°FAdded a product to compareValue 50%
  8. 83m 16sViewed Ridgeback 48LViewed a product pageValue 48%
  9. 93m 24sBrowsed catalogBrowsed the catalogValue 62%
  10. 103m 47sCompare + Ridgeback 48LAdded a product to compareValue 67%
  11. 113m 55sCompare + Ridgeback 38LAdded a product to compareChoice 58%
  12. 124m 23sAdded to cart · Ridgeback 48LAdded to cartChoice 58%
  13. 134m 33sViewed cartViewed cart (saw shipping cost)Value 82%
  14. 144m 41sPromo field focusedClicked into the promo-code fieldValue 99%
  15. 154m 47sViewed cartViewed cart (saw shipping cost)Value >99%
  16. 164m 55sPromo field focusedClicked into the promo-code fieldValue >99%
  17. 5m 14sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field ×240.8×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×
  • Added a product to compare ×31.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.