Synthetic data
All sessions

s-0973

Simulated shopper

Oct 28, 2026, 3:57 AM UTC · mobile · organic · Talus Trail Runner · 6 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 9%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 121sViewed Talus TrailViewed a product pageChoice 23%
  2. 255sViewed Cairn LowViewed a product page · Switched to a similar productChoice 78%
  3. 31m 30sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 96%
  4. 41m 48sBrowsed catalogBrowsed the catalogChoice 92%
  5. 52m 00sSorted: price ascSorted by lowest priceChoice 59%
  6. 2m 25sLeft the store

Final guess

Choice59%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
32%
Delivery
<1%
Choice
59%
No clear doubt
9%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.