Synthetic data
All sessions

s-0974

Simulated shopper

Oct 22, 2026, 12:32 AM UTC · mobile · organic · Ridgeback 38L Pack · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Ridgeback 38LViewed a product pageChoice 24%
  2. 236sOpened comparisonOpened the comparisonChoice 94%
  3. 349sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Decision Helper hereChoice 94%
  4. 456sBrowsed catalogBrowsed the catalogChoice 90%
  5. 51m 30sExpanded returns · Ridgeback 38LExpanded returns policyChoice 81%
  6. 62m 09sViewed Ridgeback 48LViewed a product page · Switched to a similar productChoice 98%
  7. 72m 12sOpened reviews · Ridgeback 48LOpened reviewsChoice 97%
  8. 82m 41sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  9. 92m 51sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  10. 103m 09sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  11. 113m 18sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  12. 123m 42sImage 1 · Ridgeback 48LViewed a product imageChoice >99%
  13. 4m 03sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.