Synthetic data
All sessions

s-0975

Simulated shopper

Oct 31, 2026, 11:23 PM UTC · desktop · organic · Cairn Mid Waterproof Boot · 12 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 46%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 14sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 223sViewed Talus TrailViewed a product pageNo clear doubt 37%
  3. 351sOpened reviews · Talus TrailOpened reviewsSuitability 27%
  4. 41m 06sSize guide · Talus TrailOpened the size guideFit 55%
  5. 51m 33sViewed Cairn MidViewed a product page · Switched to a similar productChoice 37%
  6. 62m 04sSize 10.5 · Cairn MidSelected a size→ the store shows Fit Confidence hereFit 83%
  7. 72m 40sSize guide · Cairn MidRe-opened the size guideFit >99%
  8. 82m 50sSize 10 · Cairn MidChanged size selectionFit >99%
  9. 93m 05sAdded to cart · Cairn MidAdded to cartFit >99%
  10. 103m 22sViewed cartViewed cart (saw shipping cost)Fit >99%
  11. 113m 36sCheckout startedStarted checkoutFit >99%
  12. 3m 49sPurchased

Final guess

Fit>99%
Fit
>99%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Changed size selection106.9×
  • Re-opened the size guide90.5×
  • Selected a size12.4×
  • Opened the size guide8.4×
  • Opened reviews1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.