Synthetic data
All sessions

s-0976

Simulated shopper

Oct 22, 2026, 7:56 PM UTC · mobile · email · Lumen 400 Headlamp · 13 actions

purchasedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 47%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 130sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 37sAdded to cart · Emberline 20°FAdded to cartNo clear doubt 36%
  4. 41m 41sViewed cartViewed cart (saw shipping cost)Value 55%
  5. 51m 57sExpanded shipping · Emberline 20°FExpanded shipping info→ the store shows Delivery Promise hereDelivery 82%
  6. 62m 19sViewed Lumen 400Viewed a product pageDelivery 80%
  7. 72m 43sDelivery check · ZIP 73525Checked delivery date by ZIPDelivery 99%
  8. 82m 49sViewed cartViewed cart (saw shipping cost)Delivery 99%
  9. 92m 52sDelivery check · ZIP 93873Checked delivery date by ZIPDelivery >99%
  10. 103m 12sOpened reviews · Lumen 400Opened reviewsDelivery >99%
  11. 113m 19sViewed cartViewed cart (saw shipping cost)Delivery >99%
  12. 123m 33sCheckout startedStarted checkoutDelivery >99%
  13. 3m 52sPurchased

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×221.1×
  • Viewed cart (saw shipping cost) ×32.5×
  • Expanded shipping info13.0×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Delivery
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.