Synthetic data
All sessions

s-0978

Simulated shopper

Oct 29, 2026, 9:52 AM UTC · desktop · organic · Cairn Low Hiking Shoe · 8 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 113sViewed Cairn LowViewed a product pageChoice 31%
  2. 253sBrowsed catalogBrowsed the catalogNo clear doubt 35%
  3. 31m 15sImage 1 · Cairn LowViewed a product imageNo clear doubt 58%
  4. 41m 21sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 60%
  5. 51m 32sViewed Talus TrailViewed a product page · Switched to a similar productNo clear doubt 55%
  6. 61m 48sViewed Cairn MidViewed a product page · Switched to a similar product→ the store shows Decision Helper hereChoice 78%
  7. 72m 17sAdded to cart · Cairn LowAdded to cartChoice 78%
  8. 2m 39sLeft the store

Final guess

Choice78%
Fit
1%
Suitability
<1%
Durability
<1%
Value
1%
Delivery
<1%
Choice
78%
No clear doubt
19%
Why choicehow much likelier
  • Switched to a similar product ×28.6×
  • Viewed a product page ×31.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
exit survey · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.