Synthetic data
All sessions

s-0981

Simulated shopper

Oct 22, 2026, 6:02 PM UTC · desktop · email · Squall 2.5L Rain Shell · 13 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 110sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 232sViewed Squall ProViewed a product pageValue 34%
  3. 31m 08sBrowsed catalogBrowsed the catalogNo clear doubt 41%
  4. 41m 25sViewed Squall 2.5LViewed a product page · Switched to a similar productChoice 40%
  5. 51m 44sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 85%
  6. 62m 13sCompare + Squall ProAdded a product to compareChoice 96%
  7. 72m 25sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 36sSearch “which tent”Searched to compare optionsChoice >99%
  9. 92m 41sOpened reviews · Squall 2.5LOpened reviewsChoice >99%
  10. 103m 14sCompare + Squall 2.5LAdded a product to compareChoice >99%
  11. 113m 40sCompare + Squall ProAdded a product to compareChoice >99%
  12. 123m 56sAdded to cart · Squall 2.5LAdded to cartChoice >99%
  13. 4m 06sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Opened the comparison57.4×
  • Searched to compare options39.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.