Synthetic data
All sessions

s-0982

Simulated shopper

Nov 2, 2026, 3:06 AM UTC · mobile · paid social · Cairn Mid Waterproof Boot · 15 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 26%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Cairn MidViewed a product pageFit 27%
  2. 236sSize guide · Cairn MidOpened the size guideFit 74%
  3. 31m 14sImage 1 · Cairn MidViewed a product imageFit 71%
  4. 41m 48sOpened reviews · Cairn MidOpened reviewsFit 86%
  5. 51m 57sSize guide · Cairn MidRe-opened the size guide→ the store shows Fit Confidence hereFit >99%
  6. 62m 37sOpened reviews · Cairn MidOpened reviewsFit >99%
  7. 73m 10sReviews filtered: durabilityFiltered reviews by durabilityFit 97%
  8. 83m 28sExpanded materials · Cairn MidExpanded materialsFit 79%
  9. 93m 52sSize 11 · Cairn MidSelected a sizeFit 99%
  10. 104m 27sExpanded warranty · Cairn MidExpanded warrantyFit 75%
  11. 114m 53sOpened reviews · Cairn MidOpened reviewsFit 72%
  12. 125m 01sReviews filtered: durabilityFiltered reviews by durabilityDurability 97%
  13. 135m 23sExpanded warranty · Cairn MidExpanded warrantyDurability >99%
  14. 145m 51sSize guide · Cairn MidRe-opened the size guideDurability 92%
  15. 6m 00sLeft the store

Final guess

Durability92%
Fit
8%
Suitability
<1%
Durability
92%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Expanded warranty ×215.6×
  • Expanded materials6.6×
  • Opened reviews ×31.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.