Synthetic data
All sessions

s-0984

Simulated shopper

Nov 1, 2026, 4:07 AM UTC · desktop · search ads · Squall 2.5L Rain Shell · 9 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 15sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 238sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 345sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 453sViewed Kettle TiViewed a product pageNo clear doubt 36%
  5. 51m 12sSearch “winter hiking boots”Searched for a use-case or specSuitability 82%
  6. 61m 41sAdded to cart · Squall 2.5LAdded to cartSuitability 82%
  7. 71m 47sViewed cartViewed cart (saw shipping cost)Suitability 55%
  8. 81m 58sCheckout startedStarted checkoutSuitability 55%
  9. 2m 20sPurchased

Final guess

Suitability55%
Fit
<1%
Suitability
55%
Durability
1%
Value
41%
Delivery
1%
Choice
1%
No clear doubt
1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Opened reviews1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.