Synthetic data
All sessions

s-0985

Simulated shopper

Nov 1, 2026, 2:13 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 11 actions

abandonedcart $229

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 111sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 246sOpened comparisonOpened the comparisonChoice 95%
  3. 31m 21sCompare + Squall 2.5LAdded a product to compare→ the store shows Decision Helper hereChoice 99%
  4. 41m 39sCompare + Squall ProAdded a product to compareChoice >99%
  5. 52m 08sImage 1 · Squall 2.5LViewed a product imageChoice >99%
  6. 62m 39sImage 2 · Squall 2.5LViewed a product imageChoice >99%
  7. 72m 55sImage 3 · Squall 2.5LViewed a product imageChoice >99%
  8. 83m 11sOpened reviews · Squall 2.5LOpened reviewsChoice >99%
  9. 93m 49sImage 4 · Squall 2.5LViewed a product image · Inspected 4+ images closelyChoice 99%
  10. 104m 04sAdded to cart · Squall 2.5LAdded to cartChoice 99%
  11. 4m 29sLeft the store

Final guess

Choice99%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×211.5×
  • Opened the comparison57.4×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.