Synthetic data
All sessions

s-0986

Simulated shopper

Nov 2, 2026, 11:13 AM UTC · desktop · organic · Emberline 20°F Down Bag · 15 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 17%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Emberline 20°FViewed a product pageNo clear doubt 36%
  3. 31m 27sOpened reviews · Emberline 20°FOpened reviewsSuitability 30%
  4. 41m 39sReviews filtered: valueFiltered reviews by valueValue 84%
  5. 52m 06sAdded to cart · Emberline 20°FAdded to cartValue 84%
  6. 62m 29sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 95%
  7. 72m 52sExpanded shipping · Emberline 20°FExpanded shipping infoValue 64%
  8. 82m 58sSearch “discount code”Searched for deals / priceValue 97%
  9. 93m 21sViewed cartViewed cart (saw shipping cost)Value 98%
  10. 103m 35sPromo field focusedClicked into the promo-code fieldValue >99%
  11. 113m 38sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  12. 124m 16sReviews filtered: valueFiltered reviews by valueValue >99%
  13. 134m 39sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  14. 144m 53sReviews filtered: valueFiltered reviews by valueValue >99%
  15. 4m 57sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Clicked into the promo-code field40.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.