Synthetic data
All sessions

s-0987

Simulated shopper

Oct 22, 2026, 4:18 AM UTC · mobile · paid social · Emberline 20°F Down Bag · 17 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 246sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 31m 05sBrowsed catalogBrowsed the catalogNo clear doubt 63%
  4. 41m 15sSorted: price ascSorted by lowest priceNo clear doubt 61%
  5. 51m 35sOpened reviews · Emberline 20°FOpened reviewsValue 47%
  6. 61m 38sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 94%
  7. 71m 41sAdded to cart · Emberline 20°FAdded to cartValue 94%
  8. 82m 07sViewed cartViewed cart (saw shipping cost)Value 99%
  9. 92m 42sRemoved from cart · Emberline 20°FRemoved from cartValue >99%
  10. 103m 19sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  11. 113m 27sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 123m 40sOpened reviews · Emberline 20°FOpened reviewsValue >99%
  13. 133m 58sReviews filtered: valueFiltered reviews by valueValue >99%
  14. 144m 24sImage 1 · Emberline 20°FViewed a product imageValue >99%
  15. 154m 53sSearch “boots”Searched the catalogValue >99%
  16. 165m 09sAdded to cart · Emberline 20°FAdded to cartValue >99%
  17. 5m 23sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×318.9×
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.