Synthetic data
All sessions

s-0988

Simulated shopper

Oct 20, 2026, 1:18 PM UTC · mobile · email · Cairn Mid Waterproof Boot · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sViewed Cairn MidViewed a product pageFit 27%
  2. 243sAdded to cart · Cairn MidAdded to cartFit 27%
  3. 31m 19sViewed cartViewed cart (saw shipping cost)Value 39%
  4. 41m 43sRemoved from cart · Cairn MidRemoved from cart→ the store shows Value Breakdown hereValue 96%
  5. 51m 53sExpanded shipping · Cairn MidExpanded shipping infoValue 63%
  6. 62m 19sAdded to cart · Cairn MidAdded to cartValue 63%
  7. 72m 26sViewed cartViewed cart (saw shipping cost)Value 71%
  8. 82m 46sRemoved from cart · Cairn MidRemoved from cartValue 98%
  9. 93m 23sViewed Cairn LowViewed a product page · Switched to a similar productValue >99%
  10. 103m 33sExpanded returns · Cairn LowExpanded returns policyValue 97%
  11. 3m 57sLeft the store

Final guess

Value97%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
97%
Delivery
3%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Switched to a similar product1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.