Synthetic data
All sessions

s-0991

Simulated shopper

Oct 27, 2026, 2:49 AM UTC · desktop · paid social · Kettle Ti Stove Kit · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 125sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 05sBrowsed catalogBrowsed the catalogNo clear doubt 34%
  3. 31m 42sViewed Kettle TiViewed a product pageNo clear doubt 44%
  4. 41m 48sSearch “boot sizing”Searched for sizing / fitFit 59%
  5. 52m 02sSearch “does it run small”Searched for sizing / fit→ the store shows Fit Confidence hereFit 92%
  6. 62m 24sImage 1 · Kettle TiViewed a product imageFit 47%
  7. 73m 00sCompare + Kettle TiAdded a product to compareFit 52%
  8. 83m 31sOpened reviews · Kettle TiOpened reviewsFit 59%
  9. 94m 11sExpanded materials · Kettle TiExpanded materialsDurability 77%
  10. 104m 49sOpened reviews · Kettle TiOpened reviewsDurability 82%
  11. 115m 26sImage 2 · Kettle TiViewed a product imageDurability 77%
  12. 126m 02sOpened comparisonOpened the comparisonDurability 67%
  13. 6m 17sLeft the store

Final guess

Durability67%
Fit
24%
Suitability
3%
Durability
67%
Value
<1%
Delivery
<1%
Choice
6%
No clear doubt
1%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Searched for sizing / fit ×22.2×
  • Opened reviews ×21.8×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryChoice
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.