Synthetic data
All sessions

s-0993

Simulated shopper

Oct 26, 2026, 11:25 AM UTC · desktop · search ads · Squall Pro 3L Shell · 15 actions

abandonedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Merino 200Viewed a product pageFit 22%
  2. 223sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 352sExpanded materials · Merino 200Expanded materialsDurability 49%
  4. 41m 03sSearch “long lasting base layer”Searched for sizing / fit→ the store shows Durability Proof hereDurability 66%
  5. 51m 39sExpanded shipping · Merino 200Expanded shipping infoDurability 60%
  6. 62m 02sViewed Squall ProViewed a product pageDurability 52%
  7. 72m 42sImage 2 · Squall ProViewed a product imageNo clear doubt 39%
  8. 83m 15sExpanded warranty · Squall ProExpanded warrantyDurability 84%
  9. 93m 37sBrowsed catalogBrowsed the catalogDurability 67%
  10. 104m 14sSorted: price ascSorted by lowest priceNo clear doubt 56%
  11. 114m 51sExpanded warranty · Squall ProExpanded warrantyDurability 82%
  12. 125m 23sExpanded materials · Squall ProExpanded materialsDurability 82%
  13. 135m 36sImage 3 · Squall ProViewed a product imageDurability 66%
  14. 145m 55sAdded to cart · Squall ProAdded to cartDurability 66%
  15. 6m 21sLeft the store

Final guess

Durability66%
Fit
<1%
Suitability
<1%
Durability
66%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
34%
Why durabilityhow much likelier
  • Expanded warranty ×215.6×
  • Expanded materials ×26.6×
  • Searched for sizing / fit2.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.