Synthetic data
All sessions

s-0994

Simulated shopper

Nov 2, 2026, 1:03 PM UTC · mobile · organic · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 14%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 231sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 355sCompare + Ridgeback 48LAdded a product to compareChoice 80%
  4. 458sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 96%
  5. 51m 31sCompare + Ridgeback 48LAdded a product to compareChoice 99%
  6. 62m 03sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  7. 72m 30sSize guide · Ridgeback 48LOpened the size guideChoice >99%
  8. 82m 44sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice >99%
  9. 2m 55sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.