Synthetic data
All sessions

s-0995

Simulated shopper

Oct 26, 2026, 7:04 PM UTC · mobile · organic · Merino 200 Base Layer Crew · 14 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 20%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 258sViewed Merino 200Viewed a product pageNo clear doubt 36%
  3. 31m 37sSize guide · Merino 200Opened the size guideFit 54%
  4. 42m 13sAdded to cart · Merino 200Added to cartFit 54%
  5. 52m 33sViewed cartViewed cart (saw shipping cost)Fit 42%
  6. 62m 40sRemoved from cart · Merino 200Removed from cart→ the store shows Value Breakdown hereValue 97%
  7. 72m 48sBrowsed catalogBrowsed the catalogValue 98%
  8. 83m 00sSorted: price ascSorted by lowest priceValue >99%
  9. 93m 35sExpanded specs · Merino 200Expanded technical specsValue 99%
  10. 103m 59sOpened reviews · Merino 200Opened reviewsValue 99%
  11. 114m 09sReviews filtered: fitFiltered reviews by fitValue 96%
  12. 124m 21sViewed Squall ProViewed a product pageValue 95%
  13. 134m 48sAdded to cart · Merino 200Added to cartValue 95%
  14. 4m 52sLeft the store

Final guess

Value95%
Fit
4%
Suitability
<1%
Durability
<1%
Value
95%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart46.2×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
SecondaryValue
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.