Synthetic data
All sessions

s-0997

Simulated shopper

Nov 2, 2026, 7:30 PM UTC · desktop · organic · Cairn Low Hiking Shoe · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 253sViewed Cairn LowViewed a product pageNo clear doubt 35%
  3. 31m 14sExpanded warranty · Cairn LowExpanded warrantyNo clear doubt 47%
  4. 41m 51sOpened reviews · Cairn LowOpened reviewsDurability 62%
  5. 52m 21sExpanded materials · Cairn LowExpanded materials→ the store shows Durability Proof hereDurability 89%
  6. 62m 36sImage 1 · Cairn LowViewed a product imageDurability 81%
  7. 73m 03sOpened reviews · Cairn LowOpened reviewsDurability 92%
  8. 83m 20sOpened reviews · Cairn LowOpened reviewsDurability 95%
  9. 93m 36sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  10. 103m 54sOpened reviews · Cairn LowOpened reviewsDurability >99%
  11. 114m 14sOpened reviews · Cairn LowOpened reviewsDurability >99%
  12. 124m 35sReviews filtered: durabilityFiltered reviews by durabilityDurability >99%
  13. 4m 51sLeft the store

Final guess

Durability>99%
Fit
<1%
Suitability
<1%
Durability
>99%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why durabilityhow much likelier
  • Filtered reviews by durability ×295.7×
  • Opened reviews ×51.8×
  • Expanded warranty15.6×
  • Expanded materials6.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Durability
exit survey · held out (calib)
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.