Synthetic data
All sessions

s-0998

Simulated shopper

Oct 25, 2026, 10:06 PM UTC · mobile · paid social · Cairn Low Hiking Shoe · 8 actions

purchasedcart $159

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 42%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sViewed Cairn LowViewed a product pageChoice 31%
  2. 256sImage 1 · Cairn LowViewed a product imageNo clear doubt 35%
  3. 31m 36sExpanded materials · Cairn LowExpanded materialsNo clear doubt 44%
  4. 41m 47sExpanded returns · Cairn LowExpanded returns policyNo clear doubt 41%
  5. 52m 12sAdded to cart · Cairn LowAdded to cartNo clear doubt 41%
  6. 62m 31sViewed cartViewed cart (saw shipping cost)Durability 40%
  7. 72m 52sCheckout startedStarted checkoutDurability 40%
  8. 2m 56sPurchased

Final guess

Durability40%
Fit
19%
Suitability
4%
Durability
40%
Value
1%
Delivery
15%
Choice
2%
No clear doubt
19%
Why durabilityhow much likelier
  • Expanded materials6.6×
  • Expanded returns policy1.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.