Synthetic data
All sessions

s-0999

Simulated shopper

Oct 31, 2026, 2:41 AM UTC · mobile · search ads · Merino 200 Base Layer Crew · 21 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 16%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 138sViewed Merino 200Viewed a product pageFit 22%
  2. 243sOpened reviews · Merino 200Opened reviewsDurability 31%
  3. 359sReviews filtered: valueFiltered reviews by valueValue 76%
  4. 41m 28sOpened reviews · Merino 200Opened reviewsValue 69%
  5. 51m 47sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 98%
  6. 61m 55sOpened reviews · Merino 200Opened reviewsValue 97%
  7. 72m 29sBrowsed catalogBrowsed the catalogValue 98%
  8. 82m 37sSorted: price ascSorted by lowest priceValue >99%
  9. 92m 54sOpened reviews · Merino 200Opened reviewsValue >99%
  10. 103m 30sReviews filtered: valueFiltered reviews by valueValue >99%
  11. 113m 44sAdded to cart · Merino 200Added to cartValue >99%
  12. 124m 16sViewed cartViewed cart (saw shipping cost)Value >99%
  13. 134m 26sPromo field focusedClicked into the promo-code fieldValue >99%
  14. 144m 51sViewed cartViewed cart (saw shipping cost)Value >99%
  15. 155m 08sPromo field focusedClicked into the promo-code fieldValue >99%
  16. 165m 12sOpened reviews · Merino 200Opened reviewsValue >99%
  17. 175m 31sReviews filtered: valueFiltered reviews by valueValue >99%
  18. 185m 53sOpened reviews · Merino 200Opened reviewsValue >99%
  19. 196m 16sReviews filtered: valueFiltered reviews by valueValue >99%
  20. 206m 40sSearch “discount code”Searched for deals / priceValue >99%
  21. 6m 58sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×518.9×
  • Clicked into the promo-code field ×240.8×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.