Synthetic data
All sessions

s-1000

Simulated shopper

Oct 30, 2026, 6:29 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 06sBrowsed catalogBrowsed the catalogNo clear doubt 36%
  3. 31m 25sSorted: price ascSorted by lowest priceValue 58%
  4. 41m 34sAdded to cart · Merino 200Added to cartValue 58%
  5. 51m 43sViewed cartViewed cart (saw shipping cost)→ the store shows Value Breakdown hereValue 91%
  6. 62m 01sRemoved from cart · Merino 200Removed from cartValue >99%
  7. 72m 30sAdded to cart · Merino 200Added to cartValue >99%
  8. 82m 56sViewed cartViewed cart (saw shipping cost)Value >99%
  9. 93m 07sRemoved from cart · Merino 200Removed from cartValue >99%
  10. 3m 24sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.