Synthetic data
All sessions

s-1002

Simulated shopper

Oct 25, 2026, 7:05 PM UTC · desktop · email · Squall 2.5L Rain Shell · 10 actions

abandoned

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sSearch “jacket”Searched the catalogNo clear doubt 32%
  2. 235sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 358sOpened reviews · Squall 2.5LOpened reviewsSuitability 26%
  4. 41m 17sReviews filtered: valueFiltered reviews by valueValue 77%
  5. 51m 36sImage 1 · Squall 2.5LViewed a product imageValue 52%
  6. 61m 45sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 48%
  7. 72m 22sExpanded shipping · Squall 2.5LExpanded shipping infoNo clear doubt 65%
  8. 82m 40sViewed Emberline 20°FViewed a product pageNo clear doubt 78%
  9. 93m 14sBrowsed catalogBrowsed the catalogNo clear doubt 88%
  10. 3m 43sLeft the store

Final guess

No clear doubt88%
Fit
<1%
Suitability
2%
Durability
<1%
Value
4%
Delivery
5%
Choice
<1%
No clear doubt
88%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Viewed a product page ×21.7×
  • Searched the catalog2.9×
  • Browsed the catalog2.3×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.