Synthetic data
All sessions

s-1003

Simulated shopper

Oct 30, 2026, 6:48 PM UTC · mobile · search ads · Emberline 20°F Down Bag · 14 actions

abandonedcart $279

How Qualm's guess changed

With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 117sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 242sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 63%
  3. 356sAdded to cart · Emberline 20°FAdded to cartDelivery 63%
  4. 41m 29sViewed cartViewed cart (saw shipping cost)→ the store shows Delivery Promise hereDelivery 85%
  5. 52m 02sDelivery check · ZIP 22932Checked delivery date by ZIPDelivery 99%
  6. 62m 41sDelivery check · ZIP 97008Checked delivery date by ZIPDelivery >99%
  7. 72m 52sBrowsed catalogBrowsed the catalogDelivery >99%
  8. 83m 28sDelivery check · ZIP 86124Checked delivery date by ZIPDelivery >99%
  9. 93m 48sOpened reviews · Emberline 20°FOpened reviewsDelivery >99%
  10. 104m 12sReviews filtered: deliveryFiltered reviews by shippingDelivery >99%
  11. 114m 32sDelivery check · ZIP 74745Checked delivery date by ZIPDelivery >99%
  12. 124m 50sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery >99%
  13. 135m 24sExpanded returns · Emberline 20°FExpanded returns policyDelivery >99%
  14. 5m 36sLeft the store

Final guess

Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
  • Checked delivery date by ZIP ×421.1×
  • Expanded shipping info ×213.0×
  • Filtered reviews by shipping42.3×
  • Viewed cart (saw shipping cost)2.5×
  • Expanded returns policy2.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.