Synthetic data
All sessions

s-1004

Simulated shopper

Oct 20, 2026, 7:28 AM UTC · desktop · organic · Lumen 400 Headlamp · 13 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 11%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 116sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 241sViewed Ridgeback 48LViewed a product pageNo clear doubt 34%
  3. 31m 07sViewed Lumen 400Viewed a product pageNo clear doubt 44%
  4. 41m 47sImage 1 · Lumen 400Viewed a product imageNo clear doubt 86%
  5. 52m 20sImage 2 · Lumen 400Viewed a product imageNo clear doubt 94%
  6. 62m 59sSearch “discount code”Searched for deals / priceNo clear doubt 82%
  7. 73m 14sSearch “discount code”Searched for deals / price→ the store shows Value Breakdown hereValue 81%
  8. 83m 23sExpanded returns · Lumen 400Expanded returns policyValue 50%
  9. 93m 53sOpened reviews · Lumen 400Opened reviewsValue 70%
  10. 104m 21sReviews filtered: valueFiltered reviews by valueValue 98%
  11. 114m 50sDelivery check · ZIP 81716Checked delivery date by ZIPValue 86%
  12. 125m 19sExpanded specs · Lumen 400Expanded technical specsValue 70%
  13. 5m 28sLeft the store

Final guess

Value70%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
70%
Delivery
9%
Choice
<1%
No clear doubt
21%
Why valuehow much likelier
  • Searched for deals / price ×230.7×
  • Filtered reviews by value18.9×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryDurability
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.