All sessions
s-1005
Simulated shopperOct 25, 2026, 2:20 AM UTC · mobile · search ads · Emberline 20°F Down Bag · 8 actions
abandoned
How Qualm's guess changed
With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 10%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 17sViewed Cairn MidViewed a product pageFit 27%
- 210sViewed Emberline 20°FViewed a product pageNo clear doubt 26%
- 339sExpanded shipping · Emberline 20°FExpanded shipping infoDelivery 56%
- 459sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 52%
- 51m 23sViewed Ridgeback 38LViewed a product pageNo clear doubt 66%
- 62m 00sSearch “jacket”Searched the catalogNo clear doubt 82%
- 72m 35sBrowsed catalogBrowsed the catalogNo clear doubt 91%
- 2m 43sLeft the store
Final guess
No clear doubt91%
Fit
<1%
Suitability
1%
Durability
<1%
Value
<1%
Delivery
7%
Choice
<1%
No clear doubt
91%
Why no clear doubthow much likelier
- Viewed a product page ×31.7×
- Searched the catalog2.9×
- Viewed a product image2.3×
- Browsed the catalog2.3×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.