All sessions
s-1008
Simulated shopperOct 20, 2026, 3:21 PM UTC · mobile · organic · Talus Trail Runner · 13 actions
abandoned
How Qualm's guess changed
With the current settings, the store would have shown Built-For Answer after action 6 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 22%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 115sSearch “jacket”Searched the catalogNo clear doubt 32%
- 240sViewed Talus TrailViewed a product pageNo clear doubt 37%
- 31m 09sExpanded specs · Talus TrailExpanded technical specsSuitability 46%
- 41m 20sExpanded materials · Talus TrailExpanded materialsSuitability 59%
- 51m 55sImage 1 · Talus TrailViewed a product imageSuitability 51%
- 62m 28sOpened reviews · Talus TrailOpened reviews→ the store shows Built-For Answer hereSuitability 76%
- 72m 33sReviews filtered: suitabilityFiltered reviews by performanceSuitability >99%
- 82m 44sCompare + Talus TrailAdded a product to compareSuitability >99%
- 93m 02sCompare + Cairn LowAdded a product to compareSuitability >99%
- 103m 37sOpened reviews · Talus TrailOpened reviewsSuitability >99%
- 113m 43sSorted: featuredRe-sorted the catalogSuitability >99%
- 124m 14sImage 2 · Talus TrailViewed a product imageSuitability >99%
- 4m 34sLeft the store
Final guess
Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
- Filtered reviews by performance73.8×
- Expanded technical specs6.9×
- Opened reviews ×21.7×
- Viewed a product image ×21.2×
- Expanded materials1.5×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.