Synthetic data
All sessions

s-1009

Simulated shopper

Oct 20, 2026, 10:35 AM UTC · mobile · organic · Merino 200 Base Layer Crew · 20 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 21%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 131sViewed Merino 200Viewed a product pageFit 22%
  2. 21m 04sImage 1 · Merino 200Viewed a product imageNo clear doubt 37%
  3. 31m 43sAdded to cart · Merino 200Added to cartNo clear doubt 37%
  4. 41m 52sViewed cartViewed cart (saw shipping cost)Value 29%
  5. 52m 16sRemoved from cart · Merino 200Removed from cart→ the store shows Value Breakdown hereValue 95%
  6. 62m 26sAdded to cart · Merino 200Added to cartValue 95%
  7. 72m 59sViewed cartViewed cart (saw shipping cost)Value 98%
  8. 83m 30sRemoved from cart · Merino 200Removed from cartValue >99%
  9. 93m 46sSearch “headlamp”Searched the catalogValue >99%
  10. 103m 49sOpened reviews · Merino 200Opened reviewsValue >99%
  11. 114m 26sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 52sImage 2 · Merino 200Viewed a product imageValue >99%
  13. 135m 07sSize L · Merino 200Selected a sizeValue >99%
  14. 145m 31sBrowsed catalogBrowsed the catalogValue >99%
  15. 155m 46sSorted: price ascSorted by lowest priceValue >99%
  16. 165m 49sBrowsed catalogBrowsed the catalogValue >99%
  17. 176m 00sSorted: price ascSorted by lowest priceValue >99%
  18. 186m 30sImage 3 · Merino 200Viewed a product imageValue >99%
  19. 197m 02sViewed Cairn LowViewed a product pageValue >99%
  20. 7m 22sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Removed from cart ×246.2×
  • Sorted by lowest price ×28.4×
  • Filtered reviews by value18.9×
  • Viewed cart (saw shipping cost) ×24.1×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
SecondaryFit
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.