Synthetic data
All sessions

s-1012

Simulated shopper

Nov 2, 2026, 11:17 AM UTC · desktop · organic · Squall 2.5L Rain Shell · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 2 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 12%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 19sViewed Squall 2.5LViewed a product pageChoice 27%
  2. 248sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 92%
  3. 359sBrowsed catalogBrowsed the catalogValue 95%
  4. 41m 39sImage 1 · Squall 2.5LViewed a product imageValue 85%
  5. 51m 50sOpened reviews · Squall 2.5LOpened reviewsValue 81%
  6. 62m 23sReviews filtered: valueFiltered reviews by valueValue 99%
  7. 72m 32sOpened reviews · Squall 2.5LOpened reviewsValue 98%
  8. 82m 55sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 3m 07sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.