All sessions
s-1015
Simulated shopperOct 27, 2026, 12:36 PM UTC · mobile · search ads · Cairn Mid Waterproof Boot · 9 actions
abandonedcart $189
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 5 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 118sBrowsed catalogBrowsed the catalogNo clear doubt 26%
- 258sViewed Cairn MidViewed a product pageNo clear doubt 34%
- 31m 11sSearch “fast shipping”Searched for shipping / deliveryDelivery 82%
- 41m 49sOpened reviews · Cairn MidOpened reviewsDelivery 81%
- 52m 18sReviews filtered: deliveryFiltered reviews by shipping→ the store shows Delivery Promise hereDelivery 99%
- 62m 35sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
- 73m 15sExpanded returns · Cairn MidExpanded returns policyDelivery >99%
- 83m 41sAdded to cart · Cairn MidAdded to cartDelivery >99%
- 4m 02sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Filtered reviews by shipping42.3×
- Searched for shipping / delivery38.1×
- Expanded returns policy ×22.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.