Synthetic data
All sessions

s-1017

Simulated shopper

Oct 23, 2026, 11:09 AM UTC · desktop · paid social · Cairn Low Hiking Shoe · 11 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 122sViewed Cairn LowViewed a product pageChoice 31%
  2. 250sAdded to cart · Cairn LowAdded to cartChoice 31%
  3. 31m 25sViewed cartViewed cart (saw shipping cost)Value 49%
  4. 41m 54sPromo field focusedClicked into the promo-code field→ the store shows Value Breakdown hereValue 97%
  5. 52m 27sBrowsed catalogBrowsed the catalogValue 98%
  6. 62m 56sSorted: price ascSorted by lowest priceValue >99%
  7. 73m 16sOpened reviews · Cairn LowOpened reviewsValue >99%
  8. 83m 51sReviews filtered: valueFiltered reviews by valueValue >99%
  9. 93m 55sViewed Talus TrailViewed a product page · Switched to a similar productValue >99%
  10. 104m 12sImage 1 · Talus TrailViewed a product imageValue >99%
  11. 4m 21sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product1.4×
  • Browsed the catalog1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.