Synthetic data
All sessions

s-1020

Simulated shopper

Oct 29, 2026, 12:09 AM UTC · mobile · paid social · Squall 2.5L Rain Shell · 8 actions

purchasedcart $229

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 41%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 114sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 231sViewed Squall 2.5LViewed a product pageNo clear doubt 45%
  3. 31m 07sImage 1 · Squall 2.5LViewed a product imageNo clear doubt 66%
  4. 41m 23sImage 2 · Squall 2.5LViewed a product imageNo clear doubt 81%
  5. 51m 53sAdded to cart · Squall 2.5LAdded to cartNo clear doubt 81%
  6. 62m 05sViewed cartViewed cart (saw shipping cost)No clear doubt 57%
  7. 72m 33sCheckout startedStarted checkoutNo clear doubt 57%
  8. 2m 49sPurchased

Final guess

No clear doubt57%
Fit
3%
Suitability
13%
Durability
3%
Value
9%
Delivery
7%
Choice
7%
No clear doubt
57%
Why no clear doubthow much likelier
  • Viewed a product image ×22.3×
  • Searched the catalog2.9×
  • Viewed a product page1.7×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
No clear doubt
post-purchase · used in training
Reveal synthetic ground truth
Primary doubtNo clear doubt
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.