Synthetic data
All sessions

s-1021

Simulated shopper

Oct 23, 2026, 1:25 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 7 actions

abandonedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Durability Proof after action 4 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 128sViewed Merino 200Viewed a product pageFit 22%
  2. 256sExpanded materials · Merino 200Expanded materialsDurability 62%
  3. 31m 03sAdded to cart · Merino 200Added to cartDurability 62%
  4. 41m 28sViewed cartViewed cart (saw shipping cost)→ the store shows Durability Proof hereDurability 66%
  5. 51m 53sExpanded materials · Merino 200Expanded materialsDurability 92%
  6. 62m 23sViewed Ridgeback 48LViewed a product pageDurability 90%
  7. 2m 46sLeft the store

Final guess

Durability90%
Fit
1%
Suitability
4%
Durability
90%
Value
<1%
Delivery
1%
Choice
<1%
No clear doubt
4%
Why durabilityhow much likelier
  • Expanded materials ×26.6×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDurability
SecondaryDelivery
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.