Synthetic data
All sessions

s-1022

Simulated shopper

Oct 29, 2026, 10:19 AM UTC · desktop · organic · Cairn Mid Waterproof Boot · 10 actions

purchasedcart $189

How Qualm's guess changed

With the current settings, the store would not have shown any card in this visit. Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 61%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 136sViewed Cairn MidViewed a product pageFit 27%
  2. 21m 05sExpanded specs · Cairn MidExpanded technical specsSuitability 30%
  3. 31m 42sSize 11 · Cairn MidSelected a sizeFit 55%
  4. 41m 56sAdded to cart · Cairn MidAdded to cartFit 55%
  5. 52m 17sCheckout startedStarted checkoutFit 55%
  6. 62m 38sImage 1 · Cairn MidViewed a product imageFit 50%
  7. 73m 14sImage 2 · Cairn MidViewed a product imageNo clear doubt 43%
  8. 83m 23sViewed cartViewed cart (saw shipping cost)Fit 50%
  9. 93m 37sCheckout startedStarted checkoutFit 50%
  10. 3m 47sPurchased

Final guess

Fit50%
Fit
50%
Suitability
16%
Durability
<1%
Value
1%
Delivery
3%
Choice
4%
No clear doubt
25%
Why fithow much likelier
  • Selected a size12.4×
  • Viewed a product image ×21.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.