Synthetic data
All sessions

s-1023

Simulated shopper

Oct 24, 2026, 5:39 AM UTC · mobile · organic · Cairn Mid Waterproof Boot · 17 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 6 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 112sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 239sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 15sExpanded shipping · Cairn MidExpanded shipping infoDelivery 49%
  4. 41m 19sViewed Cairn LowViewed a product page · Switched to a similar productNo clear doubt 41%
  5. 51m 45sOpened reviews · Cairn LowOpened reviewsNo clear doubt 29%
  6. 62m 10sReviews filtered: valueFiltered reviews by value→ the store shows Value Breakdown hereValue 76%
  7. 72m 22sBrowsed catalogBrowsed the catalogValue 77%
  8. 82m 47sSorted: price ascSorted by lowest priceValue 94%
  9. 93m 06sImage 1 · Cairn LowViewed a product imageValue 81%
  10. 103m 32sAdded to cart · Cairn LowAdded to cartValue 81%
  11. 113m 49sViewed cartViewed cart (saw shipping cost)Value 97%
  12. 124m 26sPromo field focusedClicked into the promo-code fieldValue >99%
  13. 134m 46sViewed Cairn MidViewed a product page · Returned to a product viewed earlier · Switched to a similar productValue >99%
  14. 145m 10sImage 2 · Cairn MidViewed a product imageValue >99%
  15. 155m 50sImage 3 · Cairn MidViewed a product imageValue >99%
  16. 166m 29sViewed Merino 200Viewed a product pageValue >99%
  17. 6m 55sLeft the store

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Clicked into the promo-code field40.8×
  • Filtered reviews by value18.9×
  • Sorted by lowest price8.4×
  • Viewed cart (saw shipping cost)4.1×
  • Switched to a similar product ×21.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.