Synthetic data
All sessions

s-1025

Simulated shopper

Oct 27, 2026, 3:16 PM UTC · desktop · organic · Kettle Ti Stove Kit · 8 actions

abandonedcart $69

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 18%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Kettle TiViewed a product pageNo clear doubt 29%
  2. 241sSearch “fuel canister compatible”Searched for a use-case or specSuitability 83%
  3. 31m 08sExpanded materials · Kettle TiExpanded materials→ the store shows Built-For Answer hereSuitability 93%
  4. 41m 45sOpened reviews · Kettle TiOpened reviewsSuitability 95%
  5. 51m 52sViewed Merino 200Viewed a product pageSuitability 94%
  6. 62m 06sExpanded specs · Merino 200Expanded technical specsSuitability 99%
  7. 72m 20sAdded to cart · Kettle TiAdded to cartSuitability 99%
  8. 2m 45sLeft the store

Final guess

Suitability99%
Fit
<1%
Suitability
99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Searched for a use-case or spec17.5×
  • Expanded technical specs6.9×
  • Opened reviews1.7×
  • Expanded materials1.5×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.