All sessions
s-1026
Simulated shopperOct 25, 2026, 6:05 AM UTC · mobile · paid social · Lumen 400 Headlamp · 13 actions
abandonedcart $49
How Qualm's guess changed
With the current settings, the store would have shown Delivery Promise after action 4 (dashed line). Hover the chart to see each step.
FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 25%
Step by step
Each action, the clue Qualm took from it, and its guess afterwards.
- 128sViewed Lumen 400Viewed a product pageNo clear doubt 36%
- 232sExpanded returns · Lumen 400Expanded returns policyNo clear doubt 39%
- 31m 04sExpanded specs · Lumen 400Expanded technical specsNo clear doubt 51%
- 41m 27sSearch “express delivery”Searched for shipping / delivery→ the store shows Delivery Promise hereDelivery 88%
- 51m 30sExpanded shipping · Lumen 400Expanded shipping infoDelivery 98%
- 61m 52sAdded to cart · Lumen 400Added to cartDelivery 98%
- 72m 13sViewed cartViewed cart (saw shipping cost)Delivery >99%
- 82m 50sBrowsed catalogBrowsed the catalogDelivery >99%
- 93m 00sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
- 103m 21sExpanded shipping · Lumen 400Expanded shipping infoDelivery >99%
- 113m 55sSearch “free returns”Searched for shipping / deliveryDelivery >99%
- 124m 14sViewed cartViewed cart (saw shipping cost)Delivery >99%
- 4m 42sLeft the store
Final guess
Delivery>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
>99%
Choice
<1%
No clear doubt
<1%
Why deliveryhow much likelier
- Expanded shipping info ×313.0×
- Searched for shipping / delivery ×238.1×
- Viewed cart (saw shipping cost) ×22.5×
- Expanded returns policy2.4×
What the shopper told us
Their survey answer, if any. For simulated shoppers you can also reveal what was really true.
- Survey answer
- none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtDelivery
SecondaryValue
Resolved on its ownno
Only available because this session was simulated. Real sessions have no ground truth.