Synthetic data
All sessions

s-1027

Simulated shopper

Oct 26, 2026, 7:55 AM UTC · desktop · email · Ridgeback 48L Pack · 14 actions

purchasedcart $199

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 7 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 50%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sSearch “tent”Searched the catalogNo clear doubt 32%
  2. 234sViewed Ridgeback 48LViewed a product pageNo clear doubt 39%
  3. 338sImage 1 · Ridgeback 48LViewed a product imageNo clear doubt 59%
  4. 446sSearch “best backpacking pack”Searched to compare optionsChoice 87%
  5. 51m 08sImage 2 · Ridgeback 48LViewed a product imageChoice 75%
  6. 61m 25sBrowsed catalogBrowsed the catalogChoice 51%
  7. 71m 42sCompare + Ridgeback 48LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  8. 82m 03sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  9. 92m 38sCompare + Ridgeback 48LAdded a product to compareChoice >99%
  10. 103m 13sCompare + Ridgeback 38LAdded a product to compareChoice >99%
  11. 113m 37sAdded to cart · Ridgeback 48LAdded to cartChoice >99%
  12. 123m 46sViewed cartViewed cart (saw shipping cost)Choice >99%
  13. 134m 14sCheckout startedStarted checkoutChoice >99%
  14. 4m 25sPurchased

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Added a product to compare ×411.5×
  • Searched to compare options39.5×
  • Viewed a product page1.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Choice
post-purchase · held out (test)
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.