Synthetic data
All sessions

s-1028

Simulated shopper

Nov 1, 2026, 10:02 PM UTC · mobile · paid social · Ridgeback 48L Pack · 9 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Decision Helper after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 137sViewed Ridgeback 48LViewed a product pageChoice 37%
  2. 21m 09sCompare + Ridgeback 48LAdded a product to compareChoice 87%
  3. 31m 32sCompare + Ridgeback 38LAdded a product to compare→ the store shows Decision Helper hereChoice 98%
  4. 41m 44sOpened reviews · Ridgeback 48LOpened reviewsChoice 93%
  5. 51m 59sViewed Ridgeback 38LViewed a product page · Switched to a similar productChoice 99%
  6. 62m 26sBrowsed catalogBrowsed the catalogChoice 98%
  7. 72m 36sOpened comparisonOpened the comparisonChoice >99%
  8. 82m 58sOpened comparisonOpened the comparisonChoice >99%
  9. 3m 06sLeft the store

Final guess

Choice>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
>99%
No clear doubt
<1%
Why choicehow much likelier
  • Opened the comparison ×257.4×
  • Added a product to compare ×211.5×
  • Switched to a similar product8.6×
  • Viewed a product page ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtChoice
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.