Synthetic data
All sessions

s-1029

Simulated shopper

Oct 28, 2026, 3:15 AM UTC · desktop · paid social · Ridgeback 38L Pack · 12 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 11 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)11% → 19%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 123sSearch “headlamp”Searched the catalogNo clear doubt 32%
  2. 251sViewed Emberline 20°FViewed a product pageNo clear doubt 43%
  3. 356sImage 1 · Emberline 20°FViewed a product imageNo clear doubt 63%
  4. 41m 27sViewed Ridgeback 38LViewed a product pageNo clear doubt 76%
  5. 51m 42sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 66%
  6. 62m 05sSize guide · Ridgeback 38LOpened the size guideNo clear doubt 77%
  7. 72m 36sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 82%
  8. 83m 15sExpanded materials · Ridgeback 38LExpanded materialsNo clear doubt 79%
  9. 93m 40sExpanded specs · Ridgeback 38LExpanded technical specsNo clear doubt 58%
  10. 104m 10sImage 2 · Ridgeback 38LViewed a product imageNo clear doubt 70%
  11. 114m 25sExpanded specs · Ridgeback 38LExpanded technical specs→ the store shows Built-For Answer hereSuitability 61%
  12. 4m 46sLeft the store

Final guess

Suitability61%
Fit
<1%
Suitability
61%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
39%
Why suitabilityhow much likelier
  • Expanded technical specs ×36.9×
  • Expanded materials ×21.5×
  • Viewed a product image ×21.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.