Synthetic data
All sessions

s-1030

Simulated shopper

Oct 27, 2026, 10:47 AM UTC · mobile · paid social · Merino 200 Base Layer Crew · 15 actions

purchasedcart $89

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 5 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 39%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 126sViewed Merino 200Viewed a product pageFit 22%
  2. 236sAdded to cart · Merino 200Added to cartFit 22%
  3. 359sViewed cartViewed cart (saw shipping cost)Value 47%
  4. 41m 39sBrowsed catalogBrowsed the catalogValue 57%
  5. 51m 49sSorted: price ascSorted by lowest price→ the store shows Value Breakdown hereValue 91%
  6. 62m 19sOpened reviews · Merino 200Opened reviewsValue 92%
  7. 72m 47sReviews filtered: valueFiltered reviews by valueValue 99%
  8. 83m 25sViewed Kettle TiViewed a product pageValue 99%
  9. 93m 44sBrowsed catalogBrowsed the catalogValue 99%
  10. 103m 47sOpened reviews · Kettle TiOpened reviewsValue >99%
  11. 114m 23sReviews filtered: valueFiltered reviews by valueValue >99%
  12. 124m 38sSearch “deals”Searched for deals / priceValue >99%
  13. 134m 48sViewed cartViewed cart (saw shipping cost)Value >99%
  14. 145m 13sCheckout startedStarted checkoutValue >99%
  15. 5m 21sPurchased

Final guess

Value>99%
Fit
<1%
Suitability
<1%
Durability
<1%
Value
>99%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why valuehow much likelier
  • Filtered reviews by value ×218.9×
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost) ×24.1×
  • Sorted by lowest price8.4×
  • Browsed the catalog ×21.4×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtValue
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.