Synthetic data
All sessions

s-1032

Simulated shopper

Oct 21, 2026, 10:42 AM UTC · desktop · paid social · Squall Pro 3L Shell · 9 actions

purchasedcart $349

How Qualm's guess changed

With the current settings, the store would have shown Value Breakdown after action 3 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 44%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 120sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 252sViewed Squall ProViewed a product pageValue 34%
  3. 31m 23sSearch “cheap rain jacket”Searched for a use-case or spec · Searched for deals / price→ the store shows Value Breakdown hereValue 97%
  4. 41m 33sSize L · Squall ProSelected a sizeValue 96%
  5. 51m 51sExpanded materials · Squall ProExpanded materialsValue 69%
  6. 62m 20sAdded to cart · Squall ProAdded to cartValue 69%
  7. 72m 28sViewed cartViewed cart (saw shipping cost)Value 93%
  8. 82m 46sCheckout startedStarted checkoutValue 93%
  9. 3m 15sPurchased

Final guess

Value93%
Fit
<1%
Suitability
6%
Durability
<1%
Value
93%
Delivery
<1%
Choice
<1%
No clear doubt
1%
Why valuehow much likelier
  • Searched for deals / price30.7×
  • Viewed cart (saw shipping cost)4.1×
  • Browsed the catalog1.4×
  • Searched for a use-case or spec1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
Suitability
post-purchase · held out (calib)
Reveal synthetic ground truth
Primary doubtSuitability
SecondaryValue
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.