Synthetic data
All sessions

s-1033

Simulated shopper

Nov 2, 2026, 7:11 AM UTC · desktop · organic · Emberline 20°F Down Bag · 11 actions

abandoned

How Qualm's guess changed

With the current settings, the store would have shown Built-For Answer after action 8 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)9% → 15%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 115sViewed Emberline 20°FViewed a product pageSuitability 24%
  2. 233sOpened reviews · Emberline 20°FOpened reviewsSuitability 37%
  3. 342sImage 1 · Emberline 20°FViewed a product imageSuitability 44%
  4. 458sOpened reviews · Emberline 20°FOpened reviewsSuitability 55%
  5. 51m 18sReviews filtered: suitabilityFiltered reviews by performanceSuitability 99%
  6. 61m 46sViewed Squall 2.5LViewed a product pageSuitability 99%
  7. 72m 02sOpened reviews · Squall 2.5LOpened reviewsSuitability 99%
  8. 82m 34sReviews filtered: suitabilityFiltered reviews by performance→ the store shows Built-For Answer hereSuitability >99%
  9. 92m 38sOpened reviews · Squall 2.5LOpened reviewsSuitability >99%
  10. 103m 11sExpanded materials · Squall 2.5LExpanded materialsSuitability >99%
  11. 3m 24sLeft the store

Final guess

Suitability>99%
Fit
<1%
Suitability
>99%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why suitabilityhow much likelier
  • Filtered reviews by performance ×273.8×
  • Opened reviews ×41.7×
  • Expanded materials1.5×
  • Viewed a product image1.2×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtSuitability
Secondarynone
Resolved on its ownno

Only available because this session was simulated. Real sessions have no ground truth.