Synthetic data
All sessions

s-1035

Simulated shopper

Oct 27, 2026, 5:35 AM UTC · mobile · organic · Cairn Low Hiking Shoe · 16 actions

abandonedcart $159

How Qualm's guess changed

With the current settings, the store would have shown Fit Confidence after action 9 (dashed line). Hover the chart to see each step.

FitSuitabilityDurabilityValueDeliveryChoiceNo clear doubt
Chance of buying (separate abandonment model)10% → 13%

Step by step

Each action, the clue Qualm took from it, and its guess afterwards.

  1. 140sBrowsed catalogBrowsed the catalogNo clear doubt 26%
  2. 21m 03sViewed Cairn MidViewed a product pageNo clear doubt 34%
  3. 31m 27sViewed Cairn LowViewed a product page · Switched to a similar productChoice 57%
  4. 42m 02sExpanded returns · Cairn LowExpanded returns policyChoice 46%
  5. 52m 30sBrowsed catalogBrowsed the catalogNo clear doubt 58%
  6. 62m 57sSorted: price ascSorted by lowest priceNo clear doubt 62%
  7. 73m 35sImage 1 · Cairn LowViewed a product imageNo clear doubt 85%
  8. 83m 56sOpened reviews · Cairn LowOpened reviewsNo clear doubt 72%
  9. 94m 22sReviews filtered: fitFiltered reviews by fit→ the store shows Fit Confidence hereFit 77%
  10. 104m 53sOpened reviews · Cairn LowOpened reviewsFit 88%
  11. 115m 30sReviews filtered: fitFiltered reviews by fitFit >99%
  12. 125m 54sViewed Talus TrailViewed a product page · Switched to a similar productFit 98%
  13. 136m 16sDelivery check · ZIP 14633Checked delivery date by ZIPFit 98%
  14. 146m 20sSearch “jacket”Searched the catalogFit 98%
  15. 156m 44sAdded to cart · Cairn LowAdded to cartFit 98%
  16. 6m 48sLeft the store

Final guess

Fit98%
Fit
98%
Suitability
<1%
Durability
<1%
Value
<1%
Delivery
<1%
Choice
<1%
No clear doubt
<1%
Why fithow much likelier
  • Filtered reviews by fit ×224.4×
  • Expanded returns policy2.3×
  • Opened reviews ×21.4×
  • Viewed a product image1.1×

What the shopper told us

Their survey answer, if any. For simulated shoppers you can also reveal what was really true.

Survey answer
none, like 89% of sessions
Reveal synthetic ground truth
Primary doubtFit
Secondarynone
Resolved on its ownyes

Only available because this session was simulated. Real sessions have no ground truth.